We see death differently
Every stage of life deserves the dignity of a well designed solution.
The end-of-life care industry is uniquely special; many answer the call to solve one of death’s numerous challenges after experiencing a loss themselves. It’s work that requires clarity, compassion and the ability to see what’s coming next. And it deserves a great hype mother to guide the way.
Imagine what you could achieve if you had the right design, research, and strategy behind you?
Momentum with Intention
Founded by a former Sesame Street and Google creative executive, Breonna Rodriguez brings over two decades of Emmy-nominated, award-winning experience into a new kind of leadership: one that feels as true as it is transformative.
She, too, answered the call after losing both grandmothers within one month in 2023. A brief look into the process of end-of-life care immediately illuminated a world of opportunity for thoughtful design interventions.
Whether it’s designing circadian-aware hospital rooms, reimagining aging-inclusive products, reframing caregiver support, or bracing for climate-related grief, her ability to spot the invisible forces taking brands off course and turn them into systems, stories, and outcomes that last… is indeed legendary.
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How We Can Help
Conducting Applied Research
We design and lead studies that uncover what's needed most; we guide interventions, service models, and product decisions that truly support care at the end of life.
User Centered Design & Brand Strategy
From visual identity to editorial, experience design, technology and product development, we bring emotional intelligence and cultural fluency to every touchpoint — building with clarity and care.
Strategic Systems Thinking
We apply corporate strategy, AI, and workflow design to bring innovation and efficiency to undervalued care spaces and help teams scale impact and build with intention.
You already know the problem. Let us help you do something about it.
We’ll respond within one business day to set up a follow up talk.